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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the auth ...Whole Description
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Thousands of verified reviews
Thousands of satisfied customers every day.
We stand behind the condition of our books. Just check out our reviews on
Heureka.cz
– we’re new to the EU market, but we already have thousands of positive reviews in the Czech Republic.
If the book doesn’t meet your expectations, you can of course return it within 14 days without giving a reason.
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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We give things a new story. We sell and buy books, Lego sets, board games and PC games. In the beginning, it was the wish of two enthusiasts to improve the functioning of second-hand bookstores and be beneficial to the world. Today, we create a huge community of conscious people who are looking for a sustainable shopping choice from a financial and environmental perspective. And with them, with you, we write new stories of things that would otherwise remain forgotten. We will send you the money for everything you sell to us immediately. With us, you don't wait for the books to sell. We will do what we say. We believe that even the smallest details are of great importance, so we think through every aspect of our business, from the way we buy books, through packaging materials to communication with each of you. We have designed our Restocks loyalty program of shopping credits to reward you for every support you give.
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