Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization

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"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and ...Whole Description

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SKU9780789747419
Author Blanchard Olivier
Publisher Que Corp
Publication date2011
Language Angličtina
Conditiondobrý

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"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards."

--Chris Brogan, president of Human Business Works

"Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time."

--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

"Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals?

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