Přečtením románu můžete snížit úroveň úzkosti o 30 %.
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on ...Whole Description
Delivery options
Payment options
Returnable within 14 days
Thousands of verified reviews| SKU | 9780684856360 |
|---|---|
| Author | Seth Godin |
| Publisher | Simon & Schuster |
| Publication date | 1999 |
| Language |  |
| Condition | velmi dobrý |
| Description | The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By |
We give things a new story. We sell and buy books, Lego sets, board games and PC games. In the beginning, it was the wish of two enthusiasts to improve the functioning of second-hand bookstores and be beneficial to the world. Today, we create a huge community of conscious people who are looking for a sustainable shopping choice from a financial and environmental perspective. And with them, with you, we write new stories of things that would otherwise remain forgotten. We will send you the money for everything you sell to us immediately. With us, you don't wait for the books to sell. We will do what we say. We believe that even the smallest details are of great importance, so we think through every aspect of our business, from the way we buy books, through packaging materials to communication with each of you. We have designed our Restocks loyalty program of shopping credits to reward you for every support you give.
