Přečtěte a pomozte planetě. Každá kniha, méně CO2!
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why th ...Whole Description
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Thousands of verified reviews| SKU | 9780470598825 |
|---|---|
| Author | Philip Kotler |
| Binding | pevná vazba |
| Publisher | John Wiley and Sons |
| Pages count | 208 |
| Publication date | 2.6.2010 |
| Language |  |
| Condition | dobrý |
We give things a new story. We sell and buy books, Lego sets, board games and PC games. In the beginning, it was the wish of two enthusiasts to improve the functioning of second-hand bookstores and be beneficial to the world. Today, we create a huge community of conscious people who are looking for a sustainable shopping choice from a financial and environmental perspective. And with them, with you, we write new stories of things that would otherwise remain forgotten. We will send you the money for everything you sell to us immediately. With us, you don't wait for the books to sell. We will do what we say. We believe that even the smallest details are of great importance, so we think through every aspect of our business, from the way we buy books, through packaging materials to communication with each of you. We have designed our Restocks loyalty program of shopping credits to reward you for every support you give.
