Brilliant Copywriting

Author: 
Language: 
Angličtina
Condition: 
Used
Binding: 
paperback
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If you ve ever struggled to craft a persuasive message that really hits the spot you ll know it s harder than it looks. Wouldn t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that s exactly what this book does for aspiring copywriters. Think of it as a rocke ...Whole Description

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SKU9780273727347
Author Horberry Roger
Bindingpaperback
Publisher Pearson Education Limited
Pages count180
Publication date2009
Language Angličtina
Conditiondobrý

Product description

If you ve ever struggled to craft a persuasive message that really hits the spot you ll know it s harder than it looks. Wouldn t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

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